This is a Sponsored post written by me on behalf of PBM Products. All opinions are 100% mine.
When my daughter was born, our pediatrician recommended a certain brand of formula for me to use. I never even thought about using a store brand because I assumed that since she had not recommended it, the store brand formula was not as good as the name brand. I wish I knew then what I know now. I could have saved some money! The new 10th Edition of the Consumer Reports Best Baby Products writes that they see no need for parents to choose expensive national brand infant formulas over their much more reasonable store brand counterparts. Store brand formulas have historically cost less because they are not heavily marketed or advertised and are not given away to hospitals for free. The company then will pass that cost savings along to the consumer. As much as $600 can be saved annually on formula purchases by new parents, according to some estimates.
According to author Sandra Gordon, and the editors of Consumer Reports, "All formula marketed in the U.S. must meet the same nutrient specifications, which are set (by the FDA in 1980) at levels to fulfill the needs of infants." This means that store brands are the nutritional equivalent of national brands. Recently certain Similac powder infant formulas were voluntary recalled because of the possibility of the presence of a small common beetle. The good news is that the FDA determined the formula posed no immediate health risk, but some infants could experience symptoms of gastrointestinal discomfort and refusal to eat as a result of irritated GI tracts.
With all the things to worry about, buying expensive, name brand formula should not be one of them. Store brand is a cheaper, comparable option. Think before you buy!
Historically, store brand formulas cost less because they are not heavily marketed or advertised and are not given away to hospitals for free. That cost savings is passed along to the consumer. As much as $600 can be saved by new parents annually according to some estimates.